OUR PROMISE

Customer Satisfaction and Trust - that is what we aim to build everyday with every piece of jewelry we sell. Growing up, our founder explains, the most important lesson taught to her from her father was “that promises matter”. With this mindset, the core values at 79e were built and we aim to give our customer’s a promise of a bespoke shopping experience while maintaining quality and price. 

Smiling woman wearing 14K gold heart jewelry – diamond rings and necklaces from Shop79e.

OUR MISSION

Unwrap Joy, Unleash Style: Jewelry for Every Occasion.

79e brings luxury within reach for all, maintaining quality without the high price tag. With an agile team, we provide the latest, trendiest jewelry design’s at a fast pace. On our virtual store, shop79e.com, we make the customer shopping experience of fine jewelry immersive to creating your perfect dream piece with ease. We redefine the way people hold luxury and sophistication. We aim to ensure that everyone can find the perfect piece that speaks to them and makes them feel empowered and confident. 

Model in 14K gold jewelry with eyes closed – shining bright with Shop79e’s fine jewelry.

OUR VISION

Be Bold, Be Beautiful, Be You: Jewelry that Empowers.

Our exclusive array of fine jewelry aligns with a notion that comes up with style, innovation, and creativity altogether. Our vision and aim are to make sure our customer’s get their dream jewelry delivered to them with exceptional quality, service and time. Nothing short of that would make us satisfied.  

Women wearing 14K gold and diamond jewelry – modern, elegant everyday style from Shop79e.

OUR VALUES

Life's Little Luxuries, Made Affordable.

Life’s little and meaningful luxuries made approachable. 79e knows the importance of owning the tiny treasures that boost your confidence and elevate your daily life. Our jewelry collection champions self-expression, aiming to empower individuals to express themselves confidently on their terms, fostering confidence and uniqueness in every piece. 

Our values extend beyond just creating beautiful jewelry to be worn every single day. Holding a profound experience of more than 15 years behind our founders, our ideology is deeply rooted with reverence, reliability, and responsibility. We are committed to working with designers and suppliers who share our core values of trust, quality and sustainability. Together we aim to promote innovation and sustainable efficiency in almost everything that we do. 

  • Built onTrustand
    Transparency.

    We're clear about what we make, where it comes from, and what it's worth. No vague descriptions, no hidden markups - just real gold, real details, and a commitment to honesty at every step.

  • Every Piece Begins
    with Intention.

    We design trendy and timeless 14k gold jewelry that feels personal, wearable, and worth holding on to. The kind you reach for every day, not just on special occasions.

  • Responsibly Made,
    Thoughtfully Sourced.

    We work only with trusted partners who share our values — using ethically sourced gold and conflict-free stones. Because who we work with matters just as much as what we create.

1 of 3